Copy Doc v1
Full draft site copy for every page — sourced only from your real bio, resume, and program decks. Nothing invented.
TP
YOUR MARKETINGTOOLKIT
Everything we've built together — organized, numbered, and ready to use.
Quick Update
Hey Donna,
Here's everything for the True Potential relaunch in one place. Three logo directions are ready for your reaction, the homepage direction is written in your real voice (not placeholder text), and the Copy Doc and Voice Guide are both live below. I also put together a draft Scope of Work so you have the business side alongside the creative — pricing there is a starting point for discussion, not a final number.
What I need from you before we talk: a gut reaction to the three logo directions (Section 02) and the homepage direction (Section 03). No wrong answers — we're narrowing together.
Today's agenda
- 01React to the three logo directions in Section 02 — which one feels most like you?
- 02Walk through the homepage direction in Section 03.
- 03Skim the Copy Doc and Voice Guide in Section 01 — flag anything that doesn't sound like you.
- 04Review the draft Scope of Work — timeline, investment, and the Phase 2 idea for a paid assessment tool.
- 05Agree on next steps and a timeline to get the real site live.
Talk soon,
Lisa Ricci
Artifice & Intelligence
Section 01
Strategy & Business Documents
The big-picture documents — how we're talking about your work, what changed along the way, and what this costs. If you ever bring on a freelancer or another partner, these are the files to hand them.
TP-STR-002
Voice Guide v1
How the site should sound — voice pillars, real quotes pulled from your own decks, and a do/don't reference.
TP-STR-003
Draft Scope of Work discussion draft
Timeline, scope, and investment across Good/Better/Best, plus a Phase 2 tease for a paid assessment tool. Pricing here is a starting point, not final.
TP-STR-004
Brand Reaction Toolkit full write-up
The full detail behind Section 02 below — all three logo treatments, side by side, with room for you to react to each.
Section 02
Your Logo — Three Directions
Three different directions, each built around your actual work rather than a generic coaching template — none are final. Your reaction determines which one gets refined into the real brand.
Option A
The Shared Rise
A dual-audience bridge mark — directly connects your organizational work and your individual work in one symbol.
React in the toolkit →
Option B
Open Story
The most emotionally specific direction, built from your own words — "you are the author of your story."
React in the toolkit →
Option H
True North
A calm, audience-neutral alternative — plays on "True Potential" → "True North," least explaining needed for corporate audiences.
React in the toolkit →Section 03
Website Direction
One refined homepage direction — written in your real voice and real content, not placeholder wireframe text.
Homepage Mockup
Dual-audience homepage direction — organizations and individuals, both represented from the first scroll.
Section 04
How to Use This Site
A quick walkthrough for getting the most out of this page — today, and any time you come back to it.
- 01Start with the letter above if you haven't already — fastest way to get oriented on what's here and what to open first.
- 02Use Section 01 whenever you need the copy, voice guide, or the current draft SOW. Everything is numbered so you can hand a specific file to anyone helping you.
- 03React to the three logo directions in Section 02 and the homepage direction in Section 03 before our call — click through and jot down what you like or don't. There's no wrong answer; we're narrowing together.
- 04Mark up the copy right in the Copy Doc, or just reply to my email with notes tied to a section — whatever's easiest for you.
- 05Once we agree on a direction, I'll lock the logo, colors, and copy, and rebuild this page around the finished brand.
- 06Bookmark this page — I'll keep updating it as we finish each piece, so it's always the current, single source of truth for the project.
Feedback: reply directly to my email with your notes, or we'll walk through everything together at our next check-in — whichever's easier for you.