True Potential — Coaching & Consulting
Three brand treatments for Donna's reaction. This is a reaction guide, not a final decision — scroll through, then react at the bottom.
What this is: three different visual directions for the True Potential brand, each built around your actual work — not a generic coaching template. None of these are final. Your reaction determines which one gets refined.
How to use it: scroll through each treatment below, then jump to the reaction questions at the end. Short, instinctive answers are more useful than polished feedback.
Homepage copy mockup
A working homepage draft using real content from Donna's original site research (methodology, content pillars, signature programs) — currently built with an earlier placeholder mark. Once a treatment is chosen above, the masthead logo gets swapped in.
Open homepage mockup →Documents
Looking ahead — Phase 2
The SEIP Assessment, as its own app
Your original practice included a paid Social and Emotional Intelligence Protocol (SEIP) assessment. Rather than just a PDF or form, we could build this as a standalone assessment tool on your new site — gated behind a paywall, so it becomes a real, repeatable revenue product alongside your coaching work rather than a one-off download.
This isn't part of the current build — it's a direction worth discussing once the core site is live and you've had a chance to see how it feels in practice.
Questions for Donna
Jot down whatever comes to mind — this isn't graded, and there's no wrong answer.
When you're done, screenshot this section or email your thoughts to lisa@artificeandintelligence.org — whichever's easier.