Voice Guide · Draft

How True Potential sounds

Built from Donna's own bio, resume, and program language — not a generic coaching voice. This is a starting point for her reaction, not a locked standard.

Positioning line

From self-awareness to meaningful action.Brand book, Treatment One — pairs with the historical tagline below

Live life by design, rather than default.Donna's original site tagline (donna-hatch era)

Voice pillars

Grounded Insightful Transformational Human Credible

One voice, two registers: the same person shows up whether she's talking to a hospital executive team or an individual client — grounded in twenty years of clinical and consulting experience either way. The register shifts (more structural language for organizations, more reflective language for individuals) but the underlying voice doesn't change character.

Real phrases already in her own words

These aren't invented brand copy — they're pulled directly from her workshop decks and should anchor future writing:

You are the author of your story.Her-Story deck

Teams do not become stronger by avoiding difficult conversations; they become stronger by learning how to have them well.From Individuals to Impact deck

Conflict avoided is often conflict multiplied.From Individuals to Impact deck

Do / don't

Write this	Not this
"Teams get stuck in Storming when conflict goes unaddressed — not because conflict happened."	"We help teams unlock synergy and achieve holistic alignment."
"You are the author of your story — this program helps you write the next chapter."	"Discover your best self with our transformative journey."
"Twenty years working inside healthcare leadership teams — this isn't theoretical."	"Award-winning expert with a passion for empowering others."

Note: no client testimonials, metrics, or outcome statistics appear anywhere in this guide or the site copy — none exist in Donna's source material yet. Add only once she provides real ones.